DataSift, a data analysis company that provides developers and third parties with 
access to Twitter, Facebook and other social data sources, is debuting new tools today to help businesses easily mine, filter and incorporate large amounts of social data into existing business and development platforms.  For background, developers, businesses, media companies and organizations use DataSift to mine 
the Twitter firehose of social data, as well as Facebook, YouTube, blogs, forums and online message boards. But what makes DataSift special is that it can sort through billions of social interactions then filter this social media data for demographic information, online influence and sentiment, either positive or negative.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/N553NxYJqrY/
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