Guaranteeing The Success Of Your Restaurant | Mike Horn Blog

In the event that you own a or youre thinking of operating one, then preparing for its long-term potential might be a large concern of yours. Exactly like any organization, the restaurant industry is packed with challenges and changes that influence of its? lifespan. To ensure its continuing success, a well-thought out plan is definitely a must!

The restaurant business requires a market research before its set-up and throughout its?

Ensuring the achievement of the restaurant industrys long-term potential

If you own a or youre thinking of working one, then planning its long-term future is most likely a large concern of yours. Just like any organization, the restaurant business is packed with problems and changes that affect of its? lifespan. To make certain its continuing success, a well-thought out plan is definitely a must!

The restaurant business requires a market analysis before its set-up and all through its operations in the market. The said market analysis would generally speaking handle various facets in the goal market such as: age; gender; occupation; income; and knowledge amongst others. By distinguishing these facets, the people running the business will have a concept on how to provide their customers and thrive in competition with other restaurants catering to exactly the same marketplace. See the previous chapter for in-depth market research data.

To do predictions of the restaurant industrys long haul future, it?s crucial that you first analyze the current situation of the business. In reality, there is a need to study its operations and different problems because it progressed from Day 1 to the present. And this could only be performed through evaluating and upgrading the restaurants business strategy. This is not to be confused with the business plan you made when you were first starting up.

A company plan must certanly be updated frequently to ensure that you are meeting your goals and objectives. Having an usually updated business plan will help you chart your progress and make wise decisions regarding growth or some other element of your business.

To begin with, it is far better identify the different elements involved:

1. Company overview features

2. Company history

3. Analysis of marketing methods over time item, cost, position, campaign

4. Detailed assessment of competitors

5. Complete services and products and services provided and its development as to the is available at the moment

6. Income technique and estimates

7. Quality evaluation of management and operations

8. Study of financial plan, records of earnings and loses, and so on

9. The others

Change is constant, and to guarantee the long-term success of the restaurant industry, then changes in various aspects of society need to be considered existing circumstances and future estimates. These are believed to include the fluctuations in factors affecting the marketplace and in anything else that the business enterprise includes. Turn out to be a Concession Vendor ? Oblong Design Collective

Source: http://www.mikehorn.com/blog/?p=32137

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British voters see more gloom in years ahead - poll

LONDON (Reuters) - Nearly half of Britons expect their living standards to fall further by the time they vote in the next election in 2015, but the opposition Labour Party could still struggle to win if the economy does rebound, a pollster said on Monday.

A YouGov poll showed 46 percent of respondents thought they would be worse off in 2015 than now. Only seven percent saw a full recovery in the next two to three years.

YouGov president Peter Kellner said the level of pessimism was higher than usual, but said Labour's lead over the Conservatives, the senior ruling coalition partner, in other opinion polls of about eight or nine points could prove too small if the economy recovers.

"If the pessimism is confounded and the economy does show signs of steady growth between now and the next election, then the Conservative argument that the medicine is working, the economy has turned a corner and they are cleaning up Labour's mess would be quite a powerful message which Labour would have real difficulty counteracting," Kellner said.

"As long as Labour is blamed more than the Tories (Conservatives) for the mess that Britain is in, the Conservatives will have a fighting chance of winning the next election."

The questions in the poll about living standard expectations and how long it will take for the economy to recover were put to 1,761 respondents between February 27 and 28. It was conducted for The Resolution Foundation, a think tank

For more on the poll, click on: http://www.resolutionfoundation.org/publications/2015-living-standards-election/

(Reporting by William Schomberg Editing by Jeremy Gaunt.)

(This story was refiled to fix typo in paragraph 2)

Source: http://news.yahoo.com/british-voters-see-more-gloom-years-ahead-poll-124854763.html

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Fiat reports 83 million euro 1Q loss

MILAN (AP) ? Italian carmaker Fiat SpA reported a first-quarter loss of 83 million euros ($108 million) as European sales and profits at is U.S. partner Chrysler tumbled.

The loss posted Monday by the automaker, based in the northern Italian city of Turin, compares with a restated first-quarter profit of 35 million euros last year.

Revenues were down 2 percent to 19.75 billion euros, as performance in Latin America, Asia and its premium brands helped to compensate for declines in North America and Europe. Revenues were down 3 percent to 10 billion euros in North America and 4 percent to 4.4 billion euros in Europe.

Chrysler first-quarter profits dropped 65 percent as shipments of cars and trucks were down in preparation for new vehicle launches. Fiat's European operations lost 157 million euros.

Source: http://news.yahoo.com/fiat-reports-83-million-euro-1q-loss-142433850.html

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Squirrel Evernote Hack Creates A Personalised Newsletter From The Cool Stuff You've Saved To Read Later

Another simple but neat Evernote hack that came out of the 24-hour Disrupt NY Hackathon earlier today was Squirrel. Created by coder duo Zainab Ebrahimi and Jabari Bell, the hack turns articles Evernote readers have saved for reading later into a personalised newsletter. So, unlike the average email newsletter, Squirrel is populated with content the user actually wants to read.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ryxSIjazmoo/

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Longer days bring 'winter blues' -- for rats, not humans

Apr. 25, 2013 ? Most of us are familiar with the "winter blues," the depression-like symptoms known as "seasonal affective disorder," or SAD, that occurs when the shorter days of winter limit our exposure to natural light and make us more lethargic, irritable and anxious. But for rats it's just the opposite.

Biologists at UC San Diego have found that rats experience more anxiety and depression when the days grow longer. More importantly, they discovered that the rat's brain cells adopt a new chemical code when subjected to large changes in the day and night cycle, flipping a switch to allow an entirely different neurotransmitter to stimulate the same part of the brain.

Their surprising discovery, detailed in the April 26 issue of Science, demonstrates that the adult mammalian brain is much more malleable than was once thought by neurobiologists. Because rat brains are very similar to human brains, their finding also provides a greater insight into the behavioral changes in our brain linked to light reception. And it opens the door for new ways to treat brain disorders such as Parkinson's, caused by the death of dopamine-generating cells in the brain.

The neuroscientists discovered that rats exposed for one week to 19 hours of darkness and five hours of light every day had more nerve cells making dopamine, which made them less stressed and anxious when measured using standardized behavioral tests. Meanwhile, rats exposed for a week with the reverse -- 19 hours of light and five hours of darkness -- had more neurons synthesizing the neurotransmitter somatostatin, making them more stressed and anxious.

"We're diurnal and rats are nocturnal," said Nicholas Spitzer, a professor of biology at UC San Diego and director of the Kavli Institute for Brain and Mind. "So for a rat, it's the longer days that produce stress, while for us it's the longer nights that create stress."

Because rats explore and search for food at night, while humans evolved as creatures who hunt and forage during the daylight hours, such differences in brain chemistry and behavior make sense. Evolutionary changes presumably favored humans who were more active gatherers of food during the longer days of summer and saved their energy during the shorter days of winter.

"Light is what wakes us up and if we feel depressed we go for a walk outside," said Davide Dulcis, a research scientist in Spitzer's laboratory and the first author of the study. "When it's spring, I feel more motivation to do the things I like to do because the days are longer. But for the rat, it's just the opposite. Because rats are nocturnal, they're less stressed at night, which is good because that's when they can spend more time foraging or eating."

But how did our brains change when humans evolved millions of years ago from small nocturnal rodents to diurnal creatures to accommodate those behavioral changes?

"We think that somewhere in the brain there's been a change," said Spitzer. "Sometime in the evolution from rat to human there's been an evolutionary adjustment of circuitry to allow switching of neurotransmitters in the opposite direction in response to the same exposure to a balance of light and dark."

A study published earlier this month in the American Journal of Preventive Medicine found some correlation to the light-dark cycle in rats and stress in humans, at least when it comes to people searching on the internet for information in the winter versus the summer about mental illness. Using Google's search data from 2006 to 2010, a team of researchers led by John Ayers of San Diego State University found that mental health searches on Google were, in general, 14 percent higher in the winter in the United States and 11 percent higher in the Australian winter.

"Now that we know that day length can switch transmitters and change behavior, there may be a connection," said Spitzer.

In their rat experiments, the UC San Diego neuroscientists found that the switch in transmitter synthesis in the rat's brain cells from dopamine to somatostatin or back again was not due to the growth of new neurons, but to the ability of the same neurons there to produce different neurotransmitters.

Rats exposed to 19 hours of darkness every 24 hours during the week showed higher numbers of dopamine neurons within their brains and were more likely, the researchers found, to explore the open end of an elevated maze, a behavioral test showing they were less anxious. These rats were also more willing to swim, another laboratory test that showed they were less stressed.

"Because rats are nocturnal animals, they like to explore during the night and dopamine is a key part of our and their reward system," said Spitzer. "It's part of what allows them to be confident and reduce anxiety."

The researchers said they don't know precisely how this neurotransmitter switch works. Nor do they know what proportion of light and darkness or stress triggers this switch in brain chemistry. "Is it 50-50? Or 80 percent light versus dark and 20 percent stress? We don't know," added Spitzer. "If we just stressed the animal and didn't change their photoperiod, would that lead to changes in transmitter identity? We don't know, but those are all doable experiments."

But as they learn more about this trigger mechanism, they said one promising avenue for human application might be to use this neurotransmitter switch to deliver dopamine effectively to parts of the brain that no longer receive dopamine in Parkinson's patients.

"We could switch to a parallel pathway to put dopamine where it's needed with fewer side effects than pharmacological agents," said Dulcis.

The other researchers involved in the study, which was funded by grants from the Ellison Medical Foundation, were Pouya Jamshidi and Stefan Leutgeb of UC San Diego.

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Story Source:

The above story is reprinted from materials provided by University of California - San Diego.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. D. Dulcis, P. Jamshidi, S. Leutgeb, N. C. Spitzer. Neurotransmitter Switching in the Adult Brain Regulates Behavior. Science, 2013; 340 (6131): 449 DOI: 10.1126/science.1234152

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/jWxZHMiyj5c/130425142430.htm

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South African aviator dies

JOHANNESBURG (AP) ? Laurie Kay, a South African pilot best known for flying a Boeing 747 passenger jet low over a Johannesburg stadium before the final of the 1995 Rugby World Cup, has died at the age of 67.

Kay had a suspected heart attack on Wednesday at the offices of the anti-rhinoceros poaching unit in Kruger National Park, South Africa's showcase game reserve, according to the country's parks service. Kay flew helicopters on patrols aimed at stopping poachers and was also doing technical work on a new anti-poaching surveillance aircraft, said Ike Phaahla, a parks spokesman.

"He was a great aviator," Phaahla said. "He was a gentleman. He had this outgoing personality. He made you feel very easy around him."

Kay was a South African Airways pilot when he swooped twice over Ellis Park stadium in a big jet at the start of the June 24, 1995 rugby final in which South Africa defeated New Zealand by a score of 15-12. The stenciled underside of the plane read "Good Luck Bokke" in a message of support for South Africa's national team, the Springboks.

The daring stunt, depicted in the Hollywood movie "Invictus," electrified tens of thousands of fans who had no inkling that authorities had planned for a giant passenger jet to roar overhead. South Africa's ensuing victory on the field was a euphoric, unifying occasion for a country that had recently emerged from white racist rule.

Nelson Mandela, the anti-apartheid leader who became South Africa's first black president in 1994 elections, attended the game in a South African team shirt. It was a powerful gesture of reconciliation because rugby was a cultural bastion of white Afrikaners, who were guardians of the apartheid system.

Kay's flyover in a densely populated city flouted the most basic guidelines in international aviation, said John Carlin, author of "Playing the Enemy: Nelson Mandela and the Game That Made a Nation."

"The idea was to release maximum vibrations, noise and power into the stadium with a view to energizing the crowd and energizing the players," Carlin said in a telephone interview from Spain. "He got the plane very near to stalling in order to get that maximum power effect when he was over the stadium. It was pretty outrageous."

According to South African Airways, Kay and his crew had spent the previous week plotting the course, flying it many times in a light plane, and spending hours in a flight simulator. Director Clint Eastwood included the flyover episode in "Invictus," the 2009 film about South Africa's rugby victory that starred Morgan Freeman as Mandela.

The Boeing 747 was empty save for a small crew during the flyover, making it highly maneuverable despite its large size, noted Tony Smit, a longtime friend and pilot.

"There was nothing daredevil about Laurie," said Smit, who praised Kay for charity work and the mentoring of young pilots. "Everything that he did in aerobatics shows, everything is calculated to the finest degree."

Carlin said Kay, like many South African whites, initially had reservations about Mandela as the African National Congress leader negotiated an end to apartheid in the early 1990s. But that changed when the pair met on an international flight, according to the author. Mandela asked Kay, the captain, if he could upgrade members of his delegation from economy class, and Kay was charmed by Mandela's gracious manner.

"He was one more in a long, long line of people who succumbed to Mandela's charisma and general seductive abilities," Carlin said.

Even Mandela was startled during the 1995 flyover, said Carlin, who interviewed some of the president's bodyguards afterward.

"I don't think he had been prepared for this particular detail of the day's choreography," he said.

Source: http://news.yahoo.com/south-african-aviator-dies-112626112.html

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Paltrow: 'Most beautiful' title 'not true'

LOS ANGELES (AP) ? Gwyneth Paltrow says she's thrilled to be picked by People magazine as "World's Most Beautiful Woman" for 2013 but it's "obviously not true."

Paltrow questioned her own selection as she walked the red carpet at the Hollywood premiere of "Iron Man 3" Wednesday night wearing a colorblocked illusion gown with wide sheer panels down the side ? shoulder to hip, except for the waistband ? that left almost nothing to the imagination.

"It's funny, these things, because it's like obviously not true. But it's very sweet to be named that," Paltrow told The Associated Press. "Because I mean you can't say that, you know! But it's been wonderful. It's been very wonderful. And as my friend said, it's so nice that someone who has kids and is a mom and is not like 21 is named that. It's really an honor."

Paltrow said her two children weren't aware of the news in this week's edition of the magazine, but she'd been getting plenty of congratulatory emails from friends and family.

The 40-year-old actress stars as Pepper Potts, Tony Stark's love interest and assistant-turned-business partner in the "Iron Man" trilogy. Her co-stars in "Iron Man 3" praised People's proclamation.

"Completely justified. Completely justified. She's gorgeous," said Guy Pearce.

"Let me tell you: She is as gracious and beautiful inside as she is outside. She's got a good heart. She's got a good heart. A lovely girl," said Ben Kingsley.

___

Online:

http://www.people.com/mostbeautiful

Source: http://news.yahoo.com/paltrow-most-beautiful-title-not-true-062620447.html

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